{"currency":"EUR","lastUpdated":"2026-10-01","note":"Included usage is displayed as capacity, not raw compute units. Aetherya Credits are optional purchased overflow for active paid subscriptions and are not available on Free. API-equivalent value claims are published only from an approved versioned rate card.","differentiation":"Every plan lets you define your own audiences. Free through Studio sample them from Aetherya's standard synthetic populations. Pleroma builds populations from your own first-party data, and calibrates creative predictions against the ad outcomes you supply.","capacityBasis":"The simulation count on Free and Thesia Pro is measured against a reference panel of 200 synthetic personas at standard depth. A bigger panel, multi-round deliberation, or a full cognitive audit uses proportionally more of your monthly capacity, and a smaller one uses less. Thesia Max, Thesia Studio and Pleroma are sold as capacity rather than as a run quota, because at that scale the panel, the depth and the cadence are set by the work rather than by a plan. Aetherya shows exactly what a study will use before you launch it, so you are never guessing.","tiers":[{"id":"free","planKey":"free","door":"individual","name":"Free","tagline":"Try Thesia","monthlyPrice":0,"annualTotal":null,"annualMonthlyPrice":null,"annualDiscountRate":null,"currency":"EUR","billingCycle":"free","priceDisplay":"€0","includedUsageDisplay":"100 Myrias reads + 1 full simulation a month","usageBasis":"reads over up to 500,000 synthetic people; the full simulation on a guided starter panel of 25–50 personas","featureBullets":["100 Myrias instant reads a month","One full THYMOS simulation a month (guided)","Shared standard populations","Full result page for every study","The same cognition model as every paid plan","Cognitive audits, message tests, and audience reactions"],"checkoutUrlPath":"/signup?plan=free","quotesUsageCount":true,"isSelfServe":true},{"id":"pro","planKey":"pro","door":"individual","name":"Thesia Pro","tagline":"For founders, marketers, and solo operators","monthlyPrice":20,"annualTotal":216,"annualMonthlyPrice":18,"annualDiscountRate":0.1,"currency":"EUR","billingCycle":"monthly","priceDisplay":"€20","includedUsageDisplay":"2 full simulations a month","usageBasis":"on a panel of 200 personas at standard depth","inheritsFrom":"Free","featureBullets":["More usage","2,000 Myrias instant reads a month","Your own creatives, URLs, and audiences","Standard populations with full targeting","Recurring simulations and cognitive audits","Aetherya Credits after the included capacity"],"checkoutUrlPath":"/checkout?plan=Pro","quotesUsageCount":true,"isPopular":true,"isSelfServe":true},{"id":"max","planKey":"max5","door":"individual","name":"Thesia Max","tagline":"5–12× more usage than Pro","monthlyPrice":100,"annualTotal":1080,"annualMonthlyPrice":90,"annualDiscountRate":0.1,"currency":"EUR","billingCycle":"monthly","priceDisplay":"From €100","includedUsageDisplay":"5–12× Thesia Pro's monthly capacity","usageBasis":"Capacity, not a run quota — panel size and depth set by each study","inheritsFrom":"Thesia Pro","featureBullets":["Choose 5× or 12× more usage than Pro","10,000 Myrias instant reads a month","Higher concurrency for parallel studies","Additional workspaces to separate projects","Priority processing at busy times"],"checkoutUrlPath":"/checkout?plan=Max%205x","variants":[{"planKey":"max5","label":"5×","monthlyPrice":100,"annualTotal":1080,"annualMonthlyPrice":90,"includedUsageDisplay":"5× Thesia Pro's monthly capacity","checkoutUrlPath":"/checkout?plan=Max%205x"},{"planKey":"max12","label":"12×","monthlyPrice":200,"annualTotal":2160,"annualMonthlyPrice":180,"includedUsageDisplay":"12× Thesia Pro's monthly capacity","checkoutUrlPath":"/checkout?plan=Max%2012x"}],"isSelfServe":true},{"id":"studio","planKey":"business_agency","door":"business","name":"Thesia Studio","tagline":"For agencies and small teams","monthlyPrice":1000,"annualTotal":9600,"annualMonthlyPrice":800,"annualDiscountRate":0.2,"currency":"EUR","billingCycle":"monthly","priceDisplay":"€1,000","includedUsageDisplay":"Team programme capacity, pooled across 5 seats","usageBasis":"Panel size and cadence set by the programme, not by a run quota","inheritsFrom":"Thesia Max","featureBullets":["Up to 5 seats on one subscription","Unlimited Myrias instant reads, pooled","Separate client workspaces","White-label export with your own branding","Programme-level capacity pooled across the team","Priority support and onboarding"],"checkoutUrlPath":"/checkout?plan=Studio","isSelfServe":true},{"id":"managed-sprint","planKey":"managed_sprint","door":"business","name":"Managed Sprint","tagline":"For companies who want it done for them","monthlyPrice":null,"annualTotal":null,"annualMonthlyPrice":null,"annualDiscountRate":null,"currency":"EUR","billingCycle":"per-engagement","priceDisplay":"From €4,500","includedUsageDisplay":"One 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data","Myrias instant reads at contracted volume","First-party data ingestion","Populations that persist between studies","Predictions calibrated against the outcomes you supply","API access, governance, SSO, and an SLA"],"checkoutUrlPath":"/contact?product=pleroma","isSalesAssisted":true,"isSelfServe":false}],"managedOfferings":[{"id":"decision-sprint","name":"Managed Sprint","currency":"EUR","billingCycle":"per-engagement","startingPrice":4500,"priceDisplay":"From €4,500","description":"Aetherya designs, runs, and debriefs three to five linked studies on one decision area: test, refine the winner, test again, then a rollout recommendation with stated assumptions and uncertainty. Credited toward the next engagement.","contactUrlPath":"/contact?product=managed-sprint"},{"id":"decision-partnership","name":"Continuous Decision Partnership","currency":"EUR","billingCycle":"monthly","startingPrice":2500,"priceDisplay":"From €2,500 / month","description":"A standing audience calibrated against your real results, and the decisions your team brings each month, run and debriefed by Aetherya.","contactUrlPath":"/contact?product=decision-partnership"}]}