Paid for the decision.
Aetherya is an independent strategy firm in Bucharest, built on simulation. We back the biggest decisions a company makes, starting with ecommerce leaders in Romania and Poland, and we answer for the call we make.
What we hold to
Confidential by default.
Your plans, numbers and results stay between your team and ours, and so does every prediction we score with you. We name a client, or write about their work, only when the client asks us to.
No participants, no personal data.
Every engagement runs on simulated people. None of it requires recruiting or surveying participants, and we never need your customers’ personal data.
We report our misses.
Thymos, the cognition model behind every engagement, is built and tested in our own lab. Our calls on public events will go on the record, sealed before the result and scored after, and the misses stay there next to the hits.
Why the firm exists
We are making the mind computable, so humanity can understand itself, at scale.
The firm is where that work meets real decisions: a season’s plan, a new offer, a launch.
Bucharest, for Romania and Poland
The firm sits in Bucharest. Our clients sell in Romania and Poland, and every population we simulate is built for the market the decision is made in.
Someone answers for every call
Each engagement has one named lead, introduced in the first conversation and present at the readout. The prediction in every brief is logged before launch and scored after, with you. Our calls on public events will be scored in the open, on the record, starting with the first one we seal.