Evidence standard

Bounded outcomes. Not guaranteed multiples.

Aetherya simulation produces directional evidence under stated assumptions. It does not assign dollar values to findings, promise a 10x return, or treat synthetic audiences as a substitute for every form of human research.

What we stand behind

Evidence is inspectable

Sources, assumptions, and synthesis steps stay attached to the result, so a decision-maker can see how a conclusion was reached.

Uncertainty stays visible

Confidence, gaps, and competing explanations are part of the output. A model that hides where it can be wrong is not useful for high-stakes work.

Claims are bounded

A study answers the question it was designed for. It does not certify live-market performance, conversion lift, or the value of an individual insight.

Managed work is scoped

Decision Sprints and Partnerships include a written brief, an evidence pack, and an explicit statement of what the engagement will and will not conclude.

What this page no longer claims

  • A 10x ROI guarantee against a $300 subscription
  • Fixed dollar values for conversion blockers, friction points, or creative insights
  • Conversion lift as a contractual outcome
  • Certainty in place of a model

How to read a result

Directional

Useful for ranking options and spotting friction, objections, and rollout risk before launch.

Not a forecast

Synthetic audiences are not live traffic. Treat outputs as evidence for a decision, not a prediction of revenue.

Stronger when calibrated

Confidence improves when simulated response is compared with observed outcomes over time. That calibration is part of the work, not a warranty.

For managed engagements

If Aetherya runs the study, the commercial promise is the scoped deliverable: design, run, debrief, and an evidence pack with assumptions and uncertainty attached. Starting prices are published on the pricing page. Market outcomes remain outside the contract.

Use the evidence. Do not buy a multiple.

Start in Thesia, or ask us to run a bounded Decision Sprint.