# Aetherya Platform Overview

Aetherya simulates cognitive intelligence at scale. It generates synthetic audiences — statistically grounded personas with configurable demographics, psychographics, and behavioral traits — and then runs those audiences through a simulation of your site, copy, or product to predict real-user outcomes before you launch.

## What it does

- **Behavioral simulation**: Run a URL through a synthetic audience to predict UX friction, hesitation points, drop-off probability, and messaging-clarity issues — with concrete, prioritised fixes.
- **Copy testing**: Evaluate a headline, value proposition, or ad variant against a segment for predicted clarity, emotional resonance, and response.
- **Audience creation**: Describe a target segment in plain language ("first-time SaaS buyers in Germany") and Aetherya generates a calibrated synthetic cohort ready to run simulations against.
- **Open questions**: Ask a synthetic audience a qualitative question — "would this confuse people?" — and receive predicted, in-character responses.
- **Research sessions**: Run structured research plans with up to eight configurable dimensions, returning quantified findings and revision recommendations.
- **Ad Lab**: Evaluate video and image ad creatives through a simulated audience for predicted engagement, recall, and conversion signals.

## Key concepts

| Term | Meaning |
|---|---|
| Session | One simulation run by one persona against one target |
| Audience | A named set of synthetic personas with shared demographic/psychographic parameters |
| Audit | A full behavioral-simulation pass over a URL, returning findings + fixes |
| Experiment | A structured A/B or multi-variant test run against a synthetic audience |
| Research plan | An open-ended qualitative study with configurable framing and integrity checks |

## API and MCP access

Aetherya exposes its simulation capabilities as a REST API and as an MCP (Model Context Protocol) server. Both require an `aeth_live_` API key issued from the dashboard.

- REST API base: `https://api.aetherya.ai/api`
- MCP setup: [/mcp](/mcp) or [/mcp.md](/mcp.md)
- API quickstart: [/agent#act](/agent#act)
- OpenAPI schema: [/openapi.json](/openapi.json)

## Platform availability

Results are simulated. Every signal comes from a synthetic audience and predicted behavior — not real-user data. Simulations are probabilistic estimates, not measurements.

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*For agent-native access instructions, see [/agent](/agent) or [/agent.md](/agent.md).*