Test ads before you spend a dollar.

Simulate emotional response, objections, perceived authenticity, and conversion intent before spending media budget.

Pre-test a campaign
Illustrative example
2 variants · audience simulation complete

Variant A

0

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Click-through rate2.1%
Conversion rate1.4%
Friction levelHigh

Variant B

Winner
0

Your customers are waiting.

See what they think before you spend.

Click-through rate5.3%
Conversion rate3.8%
Friction levelLow
vs. Variant APredicted lift
Performance comparisonCTR
A · 2.1%B · 5.3%

WHAT AD LAB DOES

Real Audiences, Zero Risk

Test creatives with AI-generated audiences before paying for ad network traffic.

Image & Copy Experiments

Upload images or paste copy and compare performance across variants.

Audience Behavior Models

Model segment-level reaction patterns, objections, authenticity signals, and conversion intent.

Goal‑Driven

Optimize for awareness, clicks, or conversions with objective‑specific scoring.

Decision Evidence

See behavioral friction, message risk, and clear next steps before media spend.

Faster Iteration

Validate concepts in hours, not weeks—ship more winning campaigns.

HOW IT WORKS

1

Add your creative

Upload an image or paste your ad copy.

2

Pick audiences

Choose audience segments and decision conditions.

3

Simulate & learn

Run the simulation and receive behavioral evidence for launch decisions.

Built for confident creative decisions

Grounded in real population data

Audience segments are calibrated against real demographic and behavioral statistics, not arbitrary personas.

Multi-format creative support

Test image ads and ad copy side by side, across audience segments, before any media spend.

Fast turnaround

Get behavioral evidence—friction points, objections, and intent signals—in hours instead of running a live test.

Simulate market reaction before media spend

Pre-test a campaign free, then scale confidently with usage‑based pricing and enterprise options.

No SDKs, no pixel
Usage‑based pricing
Enterprise ready