Thesia workflow
Simulation Studio
Design end-to-end simulations in Thesia — from audience models through scenario composition to evidence you can ship with. One studio for pre-launch decisions across product, growth, and agency workflows.
THE THESIA WORKFLOW
Simulation Studio is where audience models, scenarios, and evidence come together — the operational layer teams use to run simulations repeatedly.
Step 1
Define audiences
Select or build audience behavior models calibrated to the segments you need to pressure-test.
Step 2
Compose scenarios
Layer decision surfaces — landing pages, pricing, messaging, flows — into a single simulation run.
Step 3
Run simulations
Execute multi-step journeys and watch how modeled audiences interpret, hesitate, object, and decide.
Step 4
Review evidence
Export friction patterns, objection themes, and rollout guidance into reports your team can act on.
Reusable templates
Save simulation setups for recurring launches, campaign cycles, and client deliverables.
Cross-feature orchestration
Connect audience models, cognitive audits, Ad Lab, and post simulation in one Thesia workflow.
Team handoff
Share studio runs with research, product, and growth teams — everyone works from the same evidence.