Growth · Equity-based · 0.5%–1.5%
Founding Growth & Marketing Lead
About Aetherya
Aetherya is a frontier cognitive simulation lab building computational models of human perception, behavior and decision-making.
Our research focuses on synthetic humans: persistent, behaviorally grounded agents capable of interpreting information, experiencing uncertainty, forming objections, changing beliefs and making decisions within simulated environments.
We combine foundation models with cognitive architectures, behavioral dynamics, population grounding and multi-agent simulation to study how individuals and groups react before real-world exposure.
Overview
Aetherya models how people think, hesitate, react and make decisions before companies commit real budget. We need an early growth leader to turn an unfamiliar technology into a market people understand, talk about and buy.
The role
This is not a conventional corporate marketing position. You will work directly with the founder on positioning, category creation, content, distribution, launches, outbound strategy, SEO and GEO, case studies, partnerships, demand generation and experimentation.
Central challenge: how do we make cognitive simulation understandable, desirable and difficult to ignore?
What you would work on
- Test value propositions, landing-page messaging, category language, campaign concepts and competitive differentiation
- Turn company progress, experiments, customer results and research into founder-led content and launches
- Create targeted account-based campaigns, research-led outreach, personalized demos and nurture systems
- Establish Aetherya around cognitive simulation, synthetic audience testing, AI user research and behavioral simulation
- Find product-led loops: shareable results, public reports, white-label deliverables, public experiments and referral mechanics
- Turn early customer work into case studies, benchmark reports, proof and sales collateral
What we are looking for
You may come from startup growth, B2B SaaS marketing, performance marketing, content, technical or product marketing, founder-led growth, growth engineering or agency marketing. Demonstrated ability to create distribution matters more than formal seniority.
You write exceptionally well, understand B2B buyers and modern AI, have strong product instincts, are analytical, understand funnels, outbound, SEO and experiments, and care about measurable outcomes rather than vanity metrics.
What this is not
This is not primarily social-media management, scheduling posts, graphic design, generic ads, generic SEO articles or a content calendar. Objective is company growth, not marketing activity.
How success is measured
- Qualified pipeline and inbound opportunities
- Demo requests and conversion rates
- High-intent organic traffic and branded search
- Successful launches and relevant-audience growth
- Case-study production, shareable product usage, acquisition and revenue influenced
Compensation
This is an equity-compensated early-team role with an indicative range of 0.5%–1.5% and no current cash salary. Final grant depends on experience, ability, commitment, scope and long-term involvement, subject to vesting and legal documentation. Core roles are intended to move toward salary plus equity as Aetherya reaches suitable revenue or financing.
Who should apply
You want to take an unfamiliar technology and help create its category. We are looking for someone who wants to say: I helped take this from something few people understood to something the market knew by name.
Interested?